The right system changes everything.
Every creative business begins with a spark — a passion to create, innovate, and make an impact. At Slingshot, we’ve been there. We understand the excitement of starting something new, the drive to do meaningful work, and the challenges that can leave even the most talented creative founders feeling stuck.





Our story.
Sean Doyle, a creative founder with over 30 years of experience, launched his own design shop. Early on, his shop thrived creatively but struggled to consistently land clients.
Sean had worked tirelessly to land a small creative project, but in doing so, he provided what the client later described as $20,000 worth of untapped strategic value in the proposal — at no additional cost. This revelation sparked a shift. By aligning his creative services with his clients’ goals, Sean’s design shop transformed from chasing projects to securing six-figure contracts. It wasn’t luck — it was a repeatable process, one that Sean and Alex Sherman would later refine into what is now The Abundant Work System.

Meet your growth guides.

Sean Doyle

Alex Sherman
The problem.
The creative industry is full of talent and visionaries, but it’s also rife with challenges.
Many founders excel at their craft but struggle to:
- Keep revenue steady in a feast-or-famine cycle.
- Communicate the true value of their work to clients.
- Balance their creative ambitions with the demands of running a business.
We’ve seen these struggles firsthand — not just as business owners but as clients, creators, and strategists. We’ve realized the gap between talent and sustainable growth could be bridged with the right system, mindset, and community.
The solution.
At Slingshot, we’ve turned our personal experiences and decades of industry expertise into a step-by-step methodology for creative businesses.
- Align your sales process with your client’s journey.
- Build confidence in marketing and selling your services.
- Create sustainable growth by winning bigger, more impactful projects.
We combine behavioral science, practical business strategies, and a deep understanding of the creative world to give founders a clear and reliable path forward.
Our values.
Since its inception, Slingshot has helped creative shops like yours achieve stability, scale impact, and rediscover the joy of running a business. At the heart of everything we do are the core values that guide us:
01.
Service
We use our skills and gifts to serve creative founders who want to do good with their craft.
02.
Prayer
Faith is our foundation—we regularly pray for our team, clients, and their success.
03.
Empowerment
We believe in uplifting others, helping you find clarity and confidence to lead your business forward.
04.
Integrity
We stand by our word, operating with honesty and transparency.
05.
Excellence
We strive for excellence in every engagement, always giving our best to our clients.
Build the system your work deserves.
